Bringing to life the value of creativity for young families visiting the 'children's creativity museum' in San Francisco
I partnered with the Children's Creative Museum in San Francisco to enhance the end-to-end museum experience through playful-nudges. Our goal was to make the museum visit an inclusive experiences that made parents feel more connected and value the importance of creativity for their children by promoting the museum's educational philosophies.
My Role
Experience Design Lead – UX research, interaction design, visual design, prototyping, design strategy
Team
cONTEXT
The Children's Creativity Museum has been providing hands-on multimedia arts and technology experiences for children aged 2-12, fostering creative confidence for over 25 years now.
THE GOAL
The museum aims to create a more immersive experience that helps families understand the value of creativity, fostering deeper understanding and more meaningful engagement during their visits.
FROM
Disjointed and ambiguous experiences
to
Engaging and meaningful visits
OUR HYPOTHESIS
Parent's don't value creativity and visit the museum to get some time off parenting and think of the museum experience as just a fun expericenc
DISCOVER
We conducted museum visits with some clear objectives in mind until we saw some repetitive patterns emerging to test our hypothesis
01
Understand how the museum works and how playful-learning boosts creative confidence.
02
Gain stakeholder context to better understand the mission and their vision.
03
Shadowing and interviewing visiting families to gain insights on their experience.
Understanding museum's mission
Interviewed four museum staff
We interviewed six parents
Primary insghts
Based on our observations we mapped how a families journey in the museuem looks like and found out some gaps
01
Parent's don't know the exact benefits of creativity
Interviews with parents revealed they recognize the museum's impact but not how creativity benefits their kids
02
Better engagement between kids and parents
Parents seem to lose interest after a point when the kids are busy doing stuff resulting in unmoderated learning
03
Extending the experience beyond the museum
Parents and kids wish they could extend this creative experience beyond the walls of the museum at home
Current experience
Based on our observations, we mapped a family's journey through the museum and identified gaps for potential interventions.
Usual journey of a family visiting the museum
TARGET AUDIENCE
We identified key stakeholders involved in the museum experience and their motivations
Continuing our journey, we identified three distinct user groups within the program. To comprehensively understand and enhance the experiences of each group, we actively engaged with them through methods such as interviews, intercepts, and observations, all while setting a clear project goal.
DEFINING PROJECT GOALS
Create a rewarding museum experience that educates parents about creativity and the museum's mission, ensures smooth operations, and extends its impact beyond the museum.
We visualized how we can create maximum impact with the interventions that we design
PROJECT PHASES
We structured the project in two phases: first improving the in-museum experience, then scaling the creative experience.
01
ON-Site
Educate and inform families about creativity, best practices in the museum and how to make the most out of their experience, while easing the work-load on the staff.
02
Off-Site
Extend the creative experience beyond the walls of the museum to continue playful learning journey for a tied up experience and entices families to visit the museum again.
EXPLORATIONS
We came up with a bunch of ideas to tie up the entire museum experience, tested them out and came down to a couple of solutions
01
How to tie up all the experiences in the museum
02
How to show the importance of each experience
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How might we enhance children's engagement, offer better guidance to parents, and support smooth facilitation?
APPROACH
Co-Creative Design Approach:
Connecting Education to Children's Worldview
We identified key stakeholders involved in the museum experience
Continuing our journey, we identified three distinct user groups within the program. To comprehensively understand and enhance the experiences of each group, we actively engaged with them through methods such as interviews, intercepts, and observations, all while setting a clear project goal.
ON SITE SOLUTION I
Children's creativity Companion
Helping families engage with the museum better by informing and guiding them better
ON SITE SOLUTION II
Parent Partner
Helping families engage with the museum better by informing and guiding them better
On-Site Solution impact
The experience doesn't always feel rewarding to children,
making the program disengaging for parents,
leading to repetitive questions that exhaust facilitators.
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OFF-Site Challenges
The experience doesn't always feel rewarding to children,
making the program disengaging for parents,
leading to repetitive questions that exhaust facilitators.
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How might we enhance children's engagement, offer better guidance to parents, and support smooth facilitation?
Off SITE SOLUTION
Help families engage with the museum better by informing and guiding them better
Based on our observations we mapped how a families journey in the museuem looks like
Continuing our journey, we identified three distinct user groups within the program. To comprehensively understand and enhance the experiences of each group, we actively engaged with them through methods such as interviews, intercepts, and observations, all while setting a clear project goal.
Modular widget for verification status
Based on our observations we mapped how a families journey in the museuem looks like
Continuing our journey, we identified three distinct user groups within the program. To comprehensively understand and enhance the experiences of each group, we actively engaged with them through methods such as interviews, intercepts, and observations, all while setting a clear project goal.
Modular widget for verification status
Based on our observations we mapped how a families journey in the museuem looks like
Continuing our journey, we identified three distinct user groups within the program. To comprehensively understand and enhance the experiences of each group, we actively engaged with them through methods such as interviews, intercepts, and observations, all while setting a clear project goal.
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Design system
A Design System for Sustainable
website maintenance and development
On-Site Challenges
The experience doesn't always feel rewarding to children,
making the program disengaging for parents,
leading to repetitive questions that exhaust facilitators.
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How might we enhance children's engagement, offer better guidance to parents, and support smooth facilitation?
TESTING
I ran usability tests company wide and set performance indicators with the product management team
Some of the indicators I set on mix-panel to measure success
Prioritizing bugs and sharing with the engineering team.
IMPACT
Humans Impacted
Conversion Rate
Process time reduced
Complaints re: KYC
After the revamped compliance, players now have a clear grasp of the process, empowering them to independently manage, track, and navigate their compliance requirements without external assistance.
RETROSPECTIVE
Involve stakeholders as early as possible and socialize progress, successes, and failures
Acknowledge your biases to avoid your research and solutions from being skewed
Tap into the knowledge of veteran stakeholders to gain deeper and meaningful insights
USER Interviews
We conducted research interviews with visiting parents to understand their motivations. The key research questions revolved around 2 factors -
01
In what ways do you (parents) believe visiting the museum benefits both your child?
02
What does creativity mean to you (parents) for your child’s holistic development?
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